Growth & Performance · Program 03 of 04 CRO
Growth & Performance

CRO.

Testing programs grounded in heuristics and explicit hypotheses — every test ships a learning back into the system.

What it is

Brief
Conviction over guesswork.

Most CRO is a grab-bag of button-color tests with no underlying thesis. We run a program: heuristic audits surface the highest-leverage friction points, and every test ships with an explicit hypothesis before it goes live.

Win or lose, the test produces a learning that feeds the next one — the funnel gets smarter every cycle instead of plateauing after the obvious wins are gone.

Approach
Hypothesis to learning.

Step 01 Audit Heuristic review of the funnel against established conversion principles — friction, trust, clarity, motivation — to find where the leaks actually are.
Step 02 Hypothesize Every test starts with an explicit, falsifiable hypothesis tied to a specific metric, not a hunch.
Step 03 Test Experiments run to statistical significance, instrumented properly so the result is one you can actually trust.
Step 04 Learn Wins ship, losses get documented — every result feeds the backlog so the next test starts smarter than the last.

Build with
FunnelHaus

We partner with founders, teams, and organizations looking to build systems that scale. Whether you have a clear brief or need help defining the problem, we'll meet you where you are.

Engagements are deliberately small in number — a handful of clients per quarter — so the work stays deep, the systems stay sharp, and your team has direct access to the people doing it.

Start a Project Not sure where to start?