Growth & Performance · Program 02 of 04 Analytics
Growth & Performance

Analy-
tics.

GA4, server-side events, and attribution that actually reconciles — the clean data layer every other decision depends on.

What it is

Brief
Data you can trust.

Most teams run on broken analytics and don't know it — events that double-fire, attribution that doesn't reconcile across platforms, dashboards nobody trusts enough to act on.

We rebuild the data layer first: GA4 configured properly, server-side events where it matters, and attribution that holds up under scrutiny — so every other decision in the funnel rests on something solid.

Approach
Audit to single source of truth.

Step 01 Audit Full review of existing tracking — what's firing, what's missing, what's lying. Most audits surface six figures in misattributed spend.
Step 02 Instrument Server-side and client-side events rebuilt against a single source of truth, mapped to the actions that actually matter to the business.
Step 03 Reconcile Attribution models cross-checked against ad platforms and CRM data until the numbers in every dashboard agree.
Step 04 Report Dashboards built for Monday morning, not board decks — the few numbers that tell you what to do next.

Build with
FunnelHaus

We partner with founders, teams, and organizations looking to build systems that scale. Whether you have a clear brief or need help defining the problem, we'll meet you where you are.

Engagements are deliberately small in number — a handful of clients per quarter — so the work stays deep, the systems stay sharp, and your team has direct access to the people doing it.

Start a Project Not sure where to start?